You Don't Have to Out-Market Big Business: How Content Marketing Can Give Small Busineeses an Edge

Description

Traditional marketing Techniques work, that's why they are still around.  Big businesses still get quite a bit of mileage out of these techniques because they are paired with other assets like brand recognition, authority, history and other attributes well established brands benefit from.  With buyers becoming more and more immune to traditional marketing tactics, how can smaller business compete?

Content marketing is an approach that uses valuable content on various mediums to attract customers who will not only be more loyal to your brand, but will also be enthusiastic sharing the unique value they've received from you.  This workshop will introduce you to content marketing and provide some practical applications that you can begin using right away from your business.

Free workshop presented by Ben Toalson, a professional working in Brand Consulting, Content Marketing, Design and Development.  

He has worked with the following local businesses - Anhalt Dancehall, Riverside Community Church, Glenn Green Music and Grace Fellowship.